Work/Field & Form

Field & Form

Global identity transformation for a produce collective.

Identity · Packaging · 2026

A full brand and packaging system for a global produce collective — from wordmark to market signage, built to travel season by season.
Field & Form arrived with a strong philosophy and a thin identity. Their packaging, voice, and visual language hadn’t caught up with the strength of the work in the field.
We treated each season as a new edition — a small, repeating ritual. The brand became a series of editions, dated and indexed, rather than a static identity.
A custom-drawn Baskerville italic anchors the system. The descender on the F shapes like a furrow — a quiet, almost-private joke that became the most recognised mark on the packaging.
The system runs across packaging, the quarterly print zine, market signage, and the small surfaces — receipts, tape, twine tags — that hold the brand together at the point of sale.
In nine months Field & Form expanded into four new markets and quadrupled its grower network — the new identity travels with them, season by season.

Field & Form

Secondary mark

Field & Form

Studio Director
hello@field.com

Stationery — letterpress

01 · Primary

Furrow

#64672c

02 · Surface

Linen

#ece9e0

03 · Text

Bark

#2c2d2d

04 · Accent

Ochre

#dba142

Baskerville Display ItalicRegular · Italic

The patient hand finishes what the impatient hand starts.

Edition 01

Field & Form

Net 250ml

Edition 01 — preserves

2026 · Vol. 04

Field & Form
— a season

Plate 03 / Identity · Packaging

Quarterly zine

Market sign — Cairo

field.com

A studio of
slow craft.

fieldandform.co — Spring 2026

Field & Form

Studio Director
hello@field.com

Cards — 85 × 55mm

2026 · Vol. 04

Field & Form
— a season

Plate 03 / Identity · Packaging

Editorial — A2

Solace